What makes this report unique and essential to read?The Australian Cider Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the cider market. The report provides a much more granular and detailed data set than our competitors. Key Features and Benefits This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Australian cider market. This report provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type. This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011. This report provides an analysis of industry structure, reports on company volumes and selected company profiles This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non- refillable. Market valuation data and selected pricing data are also included. Key Market Issues SABMiller-owned Foster's remains the largest player and its cider brands have been performing well compared to its beer brands, but there has been substantial competitive pressure. Cider is becoming an increasingly important part of drinkers' regular repertoires. It is generally associated with specific occasions, with a focus on the summer months and on outdoor drinking occasion. Cider has also won share from RTDs (FABs) in the wake of tax changes to deter younger consumers from excessive RTD consumption. As the cider market grows, a super premium category is starting to emerge. The poor summers of 2010-11 and 2011-12 have had a significant short term impact on the Australian beer and cider markets.