NEW YORK, Nov. 15, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Australia Cider Market Insights 2012 http://www.reportlinker.com/p0651622/Australia-Cider-Market-Insights-2012.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Alcoholic_Drink Product Synopsis Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary. Introduction and Landscape Why was the report written? The 2012 Australia Cider Market Insights report is a high level market research report on the Australian cider industry. Published by Canadean, this report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. What is the current market landscape and what is changing? Like many cider markets, the Australian industry was relatively quiet until recent years. The country's leading brewer, Foster's Australia, had gained a monopoly market position. However, the market has seen a substantial outlook shift in recent years there has been substantial competitive pressure. What are the key drivers behind recent market changes? The competitive pressure has come not just from Foster's traditional beer market rival, Lion, but also from importers shipping major brands from overseas (especially neighboring New Zealand).