Despite recent setbacks for the GOP nominee, CBS, Tribune, Sinclair and others still expect blockbuster campaign ad spending. But Scripps was more cautious.
For the week of August 1, investors will be watching a slew of corporate earnings and the July jobs report.
Should campaigners, publishers, broadcasters and politicos start calling Donald Trump "low-budget Trump"? At this point, yes. But broadcasters shouldn't fret about expected political advertising dollars. Here's why.
The flood of political advertising set to inundate the airwaves during Election 2016 may not be great for America, but it might be awesome for broadcasters.