Hot Topic, Inc. today unveiled Blackheart – a lingerie store for girls who rock & roll. The new retail concept launched an e-commerce site and will open five stores offering a collection of bras, panties, corsets, hosiery, sleepwear, rock apparel, accessories and beauty products that is hot, edgy, sometimes cheeky and always rock star sexy.
Blackheart also offers costume and body jewelry – popular at Hot Topic – as well as Blackheart Beauty products including fragrance, eye pencils and liners, eye shadow, glitter palettes, lipstick, and nail polishes – all available in both dark and vibrant colors.Blackheart stores – with an average footprint of 1,800 square feet – have a dark nightclub feel with black walls, neon lighting, striking video projected on its glass storefront, and curated DJ music mixed with unexpected twists. Stylists serve up expert bra fit advice – along with styling to help girls achieve rockin’ sexy looks. The Blackheart brand’s distinctive rocker sensibility is reminiscent of Hot Topic’s signature dark, edgy, sexy look. Brand photography is provocative and rebellious, and the brand’s striking heart icon is decidedly tattoo-worthy. “We believe the Blackheart brand is distinctive in the marketplace and will be very appealing to young, edgy customers, including millions of loyal Hot Topic customers,” said Harper. Shop today at BLACKHEARTLINGERIE.COM or at the Blackheart store at Brea Mall in Brea, Calif. Stores will open Nov. 15 at Glendale Galleria (Glendale, Calif.), and at The Galleria and Baybrook Mall in Houston, Tex. A fifth store will open soon at Irvine Spectrum in Irvine, Calif. Follow Blackheart on Facebook, Twitter, YouTube and Instagram. About Blackheart Blackheart is fashion lingerie for girls who rock & roll. Our collection of bras, panties, corsets, hosiery, rock apparel, sleepwear, accessories and beauty products is hot, edgy, sometimes cheeky and always rock star sexy. Shop online at BLACKHEARTLINGERIE.COM or in one of five mall locations. Addicted? Follow us on Facebook, Twitter, YouTube and Instagram. Blackheart is a division of Hot Topic, Inc. (NASDAQ: HOTT).