NEW YORK (TheStreet) -- I love Mark Cuban.I admire the guy. He's living the dream. People who say he's "lucky" or only made one smart move in his life are jealous. We should all be as "lucky" (and smart) as Cuban. It's a long-standing admiration; however, if it never existed it would have been born -- via natural labor -- when Cuban schooled known media hack Skip Bayless earlier this year on ESPN. It's a YouTube respite well worth taking. Because I so often agree with Cuban, I have difficulty understanding the logic behind his recent criticism of Facebook ( FB). Maybe you saw the Tweet from late October. Cuban lashed out at Facebook for soliciting more money from him to reach a larger audience with his Dallas Mavericks Facebook page.
That's the direction television should head in. And, from this standpoint, Facebook isn't all that different than TV. Facebook has made everything around it more social. Along with Twitter, Pandora ( P) and other new/social media leaders, we're not only becoming more social, our content ends up more personalized. In fact, we need a more, not less, dynamic model. One that measures and rewards impact on both sides of the equation. If an audience responds positively to your ad, it receives more prominent placement. Marry this engagement with the platform's reach to ensure advertisers pay what's right; Facebook charges a reasonable and relatively objective rate; and creative teams and advertisers work harder to produce advertisements that look more like compelling content than intrusions or spam. Follow @rocco_thestreet