“Coca-Cola Red Carpet LIVE!” Digital Preshow Gets Web Buzzing Before American Music Awards®
Celebrities and music artists will walk the red carpet -- or should we
say, “green” carpet -- in more sustainable style this Sunday, November 18
as they gear up for the American Music Awards® at the...
Celebrities and music artists will walk the red carpet -- or should we say, “green” carpet -- in more sustainable style this Sunday, November 18 th as they gear up for the American Music Awards® at the Coca-Cola Red Carpet LIVE! digital preshow. On a special set, celebrity hosts will conduct interviews perched on furniture constructed with re-purposed objects atop a red carpet made from recycled materials. The diverse line-up, including Lance Bass, Kimberly Cole, Brad Goreski, Sean Kingston, Eden Sher, and Tristan Wilds, will get the inside scoop from artists heading into one of the biggest music events of the year. The Coca-Cola Red Carpet LIVE! digital preshow will feature EKOCYCLE. This brand initiative from The Coca-Cola Company and global music icon and producer will.i.am is designed to inspire a social movement around living a more sustainable lifestyle. Along with official EKOCYCLE blogger Sian Pierre Regis, will.i.am will share his vision for EKOCYCLE and showcase brand partners, Beats by Dr. Dre®, Case-Mate®, Levi’s® and New Era®. Also on the EKOCYCLE program, Paraguayan musical group, The H20 Ensemble, will perform a mixture of popular hits from some of the nominees using instruments made from fully recycled materials. The red carpet experience will get even more musical with a special performance from Jason Derulo and Alyssa Bernal. Bernal, the winner of the Coca-Cola Perfect Harmony Mix’On music collaboration was inspired by teens across the nation. Over a span of five weeks three up-and-coming Latin artists, Maffio, Joey Montana and eventual winner Alyssa Bernal, came together to mix their unique styles. Together they highlighted their individuality and heritage through authentic, studio-recorded collaboration sessions. Through the digital platform www.coke.com/mixon, teens voted on their favorite collaboration and were able to keep tabs on how “their” artist was doing with a real-time leaderboard. Along with choosing the winning artist to collaborate with Derulo, teens weighed in on weekly inspiration topics such as Jason’s red-carpet outfit, dance moves and what instrument to use to perform the Coca-Cola 5-note melody.