"Taking the time to share targeted content with recipients in one's social worldgroup calls for far more commitment than simply positioning oneself as a top influencer, so brands should fairly expect that acting on ShareThis data should place them in front of audiences that are more receptive and committed to a subject area than they would find through any generalized social scoring method," explained Cotrupe. "The functionality ShareThis provides simply on a site publisher basis also sets it apart from competitors."ShareThis has consistently proven to offer superior ease of use and the kind of 'low headache ratio' prized by site administrators. ShareThis offerings deploy simply and instantaneously, self-update without fanfare or trouble and provide a wealth of insights. Any company that operates a site can deploy ShareThis effortlessly and in the knowledge that other than user-directed changes, there will essentially be little or no such thing as 'maintenance' of its ShareThis solution. ShareThis is doing something that competitors cannot: combining three methodologies – site analytics, social analytics and share widgets – into a unified slate of offerings that help brands get a 'social moving average' of what is being shared out there, and from where, to help ensure higher levels of response to their market offers. In addition to real-time analytics and summarized sharing activity, real-time trending content widget, and SQI for publishers, ShareThis offers APIs allowing developers and third parties to customize a site's social experience. For advertisers, the company also offers Interactive Advertising Bureau (IAB)-compliant social advertising units, audience segmentation and targeting, campaign audience insights, end-to-end campaign delivery and optimization. In recognition of the aforementioned factors, Stratecast | Frost & Sullivan is pleased to present ShareThis the 2012 Global Frost & Sullivan Technology Innovation Award in Social Analytics. Frost & Sullivan presents this award to the company that has demonstrated uniqueness in developing a technology that significantly impacts both the functionality and the customer value of new products and applications. The award lauds the relevance of the innovation to the industry.