In his keynote address at Schwab’s IMPACT 2012 ® Conference, one of the nation’s largest and longest-running annual gatherings of independent investment advisors, executive vice president of Charles Schwab & Co., Inc. and head of Schwab Advisor Services, Bernie Clark unveiled enhancements to “ RIA Stands for You” – the company’s multi-media campaign aimed at educating affluent investors about the benefits of working with an independent registered investment advisor (RIA). Propelled by a strong first year of results, the campaign now includes new national advertising, additional resources to help advisors leverage the campaign in their local markets, an expanded consumer-facing website, investor videos, and a supporting message from Schwab founder Charles (Chuck) Schwab on the campaign website. Among the priorities for 2013, Schwab is developing an Advisor Directory so investors can locate RIAs in their communities, directly from the “RIA Stands for You” website.
Advisors learn more about the RIA Stands For You campaign at the opening night of IMPACT 2012 in Chicago, IL. (Photo: Business Wire)“We developed 'RIA Stands for You' because of our strong belief in the RIA model and what advisors do every day to serve their clients,” said Bernie Clark. “Following the early success of this campaign, it is time to take 'RIA Stands for You' to the next level. Together with advisors, we are building this brand – Schwab at the national level and advisors at the local level, at no cost to the advisor. This campaign is a great example of the kind of advocacy we aim to cultivate by raising awareness and putting the full support of Schwab’s trusted, established brand behind the independent registered investment advisor model.”