Home to many of the most well-known and beloved toy and gaming brands such as TRANSFORMERS, MONOPOLY, MY LITTLE PONY and PLAY-DOH, Hasbro, Inc. (NASDAQ: HAS) announces highlights of its toy and gaming offerings for the 2012 holiday season today.
The NERF N-STRIKE ELITE HAILFIRE blaster is one of many award winning Hasbro toys available for the 2012 holiday season. (Photo: Business Wire)
Hasbro has been making kids smile for generations with innovative, trendsetting toys and games. In 2012 Hasbro continues the tradition of delivering fun in a variety of ways with new technologies that give families new ways to play. Many of Hasbro’s engaging new products are featured in top “must have” toy lists for the holidays including the return of FURBY! The wildly popular sensation is back and blends new interactive programming and robotic engineering to create a magical toy experience for the modern child with app integration and cutting edge tech features. The NERF brand is also making holiday wish lists with its newly designed NERF N-STRIKE ELITE line, including the HAILFIRE blaster, featuring all new engineering for the farthest flying darts yet, blasting up to 75 feet! For the ultimate gaming experience ‘brought to life,’ Hasbro has re-imagined the revolutionary LAZER TAG blaster system, combining the power, precision and excitement of live-action blaster battles with the high-action, strategic, augmented reality gameplay of traditional video games. “Hasbro’s impressive lineup of toys and gaming experiences continues to offer families tremendous fun, led by innovation across our wide portfolio of well-known brands this holiday season,” said John Frascotti, chief marketing officer, Hasbro, Inc. “Our brands are delivering engaging play experiences to consumers around the world as are our products based on some of today’s hottest licensed properties from MARVEL, Lucasfilm, ONE DIRECTION, and ZYNGA. Retailers and industry experts agree with many of our products featured on ‘must have’ toy lists including the re-introduction of FURBY, the NERF N-STRIKE ELITE HAIL-FIRE blaster and many others.” The following are highlights from Hasbro’s 2012 lineup of holiday toys and games: