CINCINNATI, Nov. 13, 2012 /PRNewswire/ -- The Salvation Army's iconic red kettles will once again usher in the holiday season at The Kroger Co.'s (NYSE: KR) family of stores. Each year, customers and associates generously support The Salvation Army's Red Kettle Campaign that provides food, clothing, toys and social services in the communities where funds are raised. "Kroger has been a strong and dedicated supporter of The Salvation Army for many years in communities throughout the United States," said Major George Hood, National Community Relations and Development Secretary for The Salvation Army. "As many families continue to feel the impact of the economic downturn, each donation to a red kettle is more important than ever to provide assistance for food, clothing, shelter and more at Christmas and year-round." In 2011, Kroger customers and associates contributed $13.3 million to the campaign, which represents 9% of the record $147.6 million raised nationwide. All funds collected are used locally in the community where the donations are raised. The Red Kettle Campaign enables The Salvation Army to assist 30 million Americans in more than 5,000 communities across the country. Kroger Honored at Annual Salvation Army Event The Salvation Army of Greater Cincinnati honored The Kroger Co. today with the "Others" Award for exemplifying a spirit of service to the community. The Salvation Army "Others" Award stems from the early 1900s when General William Booth, The Salvation Army's founder, sent a one-word telegram to encourage his officers around the world. His message read simply, "Others." Today, the "Others" Award honors an individual or organization exemplifying an extraordinary spirit of service to 'others,' not only through support of The Salvation Army but the broader community as well. David Dillon, Kroger's chairman and chief executive officer, accepted the award on behalf of the company. "We value our historic partnership with The Salvation Army, which provides our customers and associates with the opportunity to make small contributions that add up to make a big difference in our local communities," said Mr. Dillon. "The familiar red kettles are an enduring symbol of giving and caring during the holiday season and we are grateful to share in this tradition."