Yet, Starbucks only receives a quiet roar's worth of accolades.

It should be big news that the company is using mobile to drive traffic and sales as well as cultivate loyalty. Major news. It's all so Jobsian.

Great premium products. Loyal customers. Ubiquity. Strong marketing. Unique retail experience. A fearless leader with a great -- and relatively small -- team harnessing technology (be it a software meets hardware ecosystem or the forefront of the mobile phenomenon) to drive retail traffic, engagement and repeat sales.

Few companies -- in or out tech -- do this and do it well.

At the time of publication, the author was long AAPL.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

If you liked this article you might like

The 10 Craziest Pumpkin Spice Items You Can Buy Off Amazon

Sorry Elon Musk but Artificial Intelligence Grows Jobs: Domino's Pizza CEO

Cramer: Dominoes Are in Play Today

Ray Dalio Also Thinks AI Will Be a Killer Just Like Tesla's Elon Musk Does

Toys 'R' Us Bankruptcy Filing a Reminder That Amazon Is Crushing Everyone