Yet, Starbucks only receives a quiet roar's worth of accolades. It should be big news that the company is using mobile to drive traffic and sales as well as cultivate loyalty. Major news. It's all so Jobsian. Great premium products. Loyal customers. Ubiquity. Strong marketing. Unique retail experience. A fearless leader with a great -- and relatively small -- team harnessing technology (be it a software meets hardware ecosystem or the forefront of the mobile phenomenon) to drive retail traffic, engagement and repeat sales. Few companies -- in or out tech -- do this and do it well. At the time of publication, the author was long AAPL. Follow @rocco_thestreet This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.