Dell Enables Tippett Studio, The Academy Award(TM)-winning Visual Effects Studio Behind Many Major Motion Pictures Including The Twilight Saga, To Scale Their Business While Increasing Quality And Productivity.
Dell is enabling Tippett Studio, the Academy Award™-winning visual effects studio behind many major motion pictures including The Twilight Saga, to scale their business while increasing quality and productivity. With Dell solutions, Tippett Studio is able to deliver five times more shots to their clients each week and increase nightly rendering almost fourfold within their existing footprint and at no additional power consumption. In the fast-paced industry of film production and animation, the scalability of Dell hardware and flexibility of Dell financing has helped Tippett Studio respond quickly to difficult client requests. Prior to working with Dell, Tippett Studio was challenged with a costly, outdated IT infrastructure that struggled to support the complexity of their work to create photorealistic animations and effects, such as the wolf characters in The Twilight Saga series. Tippett Studio’s render farm, network and workstations needed updating in order to meet their clients’ demands for increasingly realistic images without taking up more datacenter footprint or power. “When watching a movie like Breaking Dawn, it’s easy to forget about the complex visual effects work that goes into the movie on the backend precisely because animation studios like Tippett work so hard to make the animation flawlessly realistic,” said Laurie Hutto-Hill, general manager for Dell Telecommunications, Media & Entertainment. “We’re proud to be a part of this incredibly creative, complex process. Tippett Studio is a prime example of what our solutions can help accomplish in the media and entertainment space.” “We chose Dell for two reasons: First is their approach to understanding and serving our needs,” said Sanjay Das, CTO, Tippett Studio. “The hardware was only one part of the equation. We weren’t looking for a vendor; we were looking for a partner that would understand filmmaking and get creative themselves in crafting solutions including financing options for us. Dell stepped up to the plate and gave us solid options for meeting our needs. The second reason we chose Dell is that Dell ProSupport with Mission Critical provides better support and is more reliable than HP.” To ensure the continual flow of artistic work, Tippett Studio worked with Dell ProSupport, Dell Financial Services and Dell Consulting Services to update its render farm and infrastructure in phases with new Dell PowerEdge C6145 servers, a Dell Force10 S4810 switch and Dell Precision T3500 and T5500 tower workstations and M6700 mobile workstations. “Our space, power and HVAC limitations make Dell PowerEdge C6145 servers a good fit for us,” said Das. “They give us more processing power in the same rack space. We’ve increased almost fourfold the number of cores we can fit in one rack compared with what we had three years ago. Our render farm is now up to 3,000 cores.”