Priceline.com Inc. (PCLN): Today's Featured Leisure Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Priceline.com ( PCLN) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole was unchanged today. By the end of trading, Priceline.com rose $7.56 (1.2%) to $633.43 on light volume. Throughout the day, 570,801 shares of Priceline.com exchanged hands as compared to its average daily volume of 937,600 shares. The stock ranged in a price between $626-$635.75 after having opened the day at $629.10 as compared to the previous trading day's close of $625.87. Other companies within the Leisure industry that increased today were: Pizza Inn Holdings ( PZZI), up 20.9%, PokerTek ( PTEK), up 13.5%, Good Times Restaurants ( GTIM), up 9.7%, and AFC ( AFCE), up 3.1%.
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priceline.com Incorporated, together with its subsidiaries, operates as an online travel company. Priceline.com has a market cap of $31.31 billion and is part of the services sector. The company has a P/E ratio of 23.7, above the S&P 500 P/E ratio of 17.7. Shares are up 34.2% year to date as of the close of trading on Friday. Currently there are 15 analysts that rate Priceline.com a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, robust revenue growth and expanding profit margins. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Dover Downs Gaming & Entertainment ( DDE), down 6.9%, Pinnacle Entertainment ( PNK), down 6.5%, Asia Entertainment & Resources ( AERL), down 5.4%, and Isle of Capri Casinos ( ISLE), down 4.4%, were all laggards within the leisure industry with MGM Resorts International ( MGM) being today's leisure industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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