Deckers Outdoor Corporation (DECK): Today's Featured Consumer Goods Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Deckers Outdoor Corporation ( DECK) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 0.1%. By the end of trading, Deckers Outdoor Corporation rose 54 cents (1.8%) to $31.20 on light volume. Throughout the day, 1.4 million shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 2.1 million shares. The stock ranged in a price between $30.95-$32.24 after having opened the day at $32.17 as compared to the previous trading day's close of $30.66. Other companies within the Consumer Goods sector that increased today were: Ever-Glory International Group ( EVK), up 30.8%, Mannatech ( MTEX), up 14.6%, Exceed Company ( EDS), up 13.8%, and Tufco Technologies ( TFCO), up 13.6%.
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Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children. Deckers Outdoor Corporation has a market cap of $1.14 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 7.7, below the S&P 500 P/E ratio of 17.7. Shares are down 59.4% year to date as of the close of trading on Friday. Currently there are four analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and eight rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a hold. The company's strengths can be seen in multiple areas, such as its attractive valuation levels, expanding profit margins and notable return on equity. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, generally higher debt management risk and a generally disappointing performance in the stock itself.

On the negative front, Star Scientific ( STSI), down 27.3%, Virco Manufacturing Corporation ( VIRC), down 12.1%, SGOCO Group ( SGOC), down 10.6%, and Leapfrog ( LF), down 10.3%, were all laggards within the consumer goods sector with Tempur-Pedic International ( TPX) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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