MasterCard today joined with Stand Up To Cancer (SU2C) to introduce ‘ Click and Be Generous’, a campaign designed to involve consumers in the fight against cancer as they begin their holiday shopping. From November 12 through December 31, 2012, when cardholders spend $10 or more online on their MasterCard cards, MasterCard will donate up to $2 million to Stand Up To Cancer – one precious cent at a time. Certain terms and conditions apply.
The collaborative campaign represents a continued dedication to cancer research and awareness for MasterCard, which has raised nearly $9 million to date for the cause. The donations driven by MasterCard’s generous cardholders have helped provide support to Stand Up To Cancer and the translational cancer research it funds.“We greatly appreciate the support of major donors like MasterCard who continue to drive creative programs that not only raise critical funding for research, but also drive awareness and consumer involvement in our cause,” said Sue Schwartz, co-founder of Stand Up To Cancer. “Life is precious and cancer impacts far too many of us not to take an active stance in the fight against cancer.” Cardholders can learn more about the MasterCard “ Click & Be Generous” program by visiting www.facebook.com/mastercard or by following @MasterCard on Twitter. About MasterCard MasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews , join the discussion on the Cashless Conversations Blog and subscribe for the latest news. About Stand Up To Cancer Stand Up To Cancer (SU2C) -- a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization -- raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee conduct rigorous, competitive review processes through which SU2C's grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer.