Fisher ® Nuts announced today that it has entered into a partnership with Food Network’s Chef Alex Guarnaschelli, a regular judge on Chopped, as the Fisher Nuts new campaign spokesperson. Guarnaschelli, executive chef at Butter and The Darby in New York, will be sharing a variety of Fisher Nuts-inspired recipes and offering consumers tips for a ‘fresh twist’ on every day recipes throughout the year.
- Food Network magazine print ads
- Digital ads on various Scripps online properties, as well as an entire section of the Fisher Nuts website dedicated to Alex, her recipes and simple twist suggestions using Fisher Nuts
- “Cooking with Nuts” vignettes that will air on Food Network
- In-store signage
- A robust public relations campaign consisting of print, broadcast and social media initiatives
About Food NetworkFOOD NETWORK ( www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers’ best friend in food and is committed to leading by teaching, inspiring and empowering through its talent and expertise. Food Network is distributed to more than 100 million U.S. households and averages more than 9.9 million unique web users monthly. Since launching in 2009, Food Network Magazine has tripled its rate base and delivers a circulation of 1.45 million. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Great Britain, India, Asia and Africa. Scripps Networks Interactive (NYSE: SNI), which also owns and operates Cooking Channel ( www.cookingchanneltv.com), DIY Network ( www.diynetwork.com), Great American Country ( www.gactv.com), HGTV ( www.hgtv.com), and Travel Channel ( www.travelchannel.com), is the manager and general partner. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50470080&lang=en