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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model. NEW YORK ( TheStreet) -- Activision Blizzard (Nasdaq: ATVI) hit a new 52-week low Friday as it is currently trading at $10.72, below its previous 52-week low of $10.73 with 8.4 million shares traded as of 1:36 p.m. ET. Average volume has been 7.3 million shares over the past 30 days. Activision Blizzard has a market cap of $12.37 billion and is part of the technology sector and computer software & services industry. Shares are down 9.7% year to date as of the close of trading on Thursday. Activision Blizzard, Inc. publishes online, personal computer (PC), console, handheld, and mobile interactive entertainment worldwide. It develops and publishes PC-based computer games and maintains its proprietary online-game related service, Battle.net. The company has a P/E ratio of 14.3, below the S&P 500 P/E ratio of 17.7.