ARMONK, N.Y., Nov. 9, 2012 /PRNewswire/ -- IBM (NYSE: IBM) today unveiled a suite of new software and services that enables global organizations to build a comprehensive mobile computing strategy – from securing and managing devices, to creating mobile applications and analyzing data. These new offerings are part of a move by IBM to capitalize on the growing market opportunity for mobile that is expected to drive $130B in revenue for the IT industry by 2015, according to a recent study.[i] (Photo: http://photos.prnewswire.com/prnh/20121109/NY09841-INFO ) (Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO ) As organizations increasingly view mobile computing as the next platform to conduct business, the market is evolving beyond just the device. Business leaders including the chief information officers (CIOs) and increasingly chief marketing officers (CMOs) of global organizations such as airlines, retailers, governments and healthcare providers are among the businesses turning to IBM to ensure mobile services and solutions are readily available to constituents and in full compliance with IT strategies. They need solutions that can be applied across any mobile environment and device -- whether a laptop, smartphone or tablet -- and can provide an underlying IT infrastructure that is always available, secure, effectively manages data, and integrates both front and back-end systems. According to latest reports, more than 10 billion mobile devices are expected to be in the hands of consumers, doctors, sales leaders and the like by 2020.[ii] Already, 90 percent of mobile users keep their device within arm's reach at all times, and complete many kinds of transactions across these smart devices.[iii] "Mobile is fundamentally changing the way we think, work, and act. But the speed at which this shift is occurring is forcing organizations to react, instead of proactively plan for this transformation," said Phil Buckellew, Vice President, IBM Mobile Enterprise. "We are evolving that approach. Just as IBM helped organizations capitalize on the Internet more than 20 years ago, we are also doing the same for mobile computing. We will continue to partner with clients and help them get ahead of this trend by enabling them to become mobile enterprises." IBM Solutions Helps Clients Become Mobile Enterprises Rohde & Schwarz, a global manufacturing company specializing in high-end test and measurement equipment, is transforming its organization into a mobile enterprise by doing away with cumbersome hardcopy product catalogs. By arming the 2,000 members of its global sales team with mobile devices and applications, representatives can now access the critical information needed to retrieve client information in real-time, easily access inventory information and rapidly close sales.