Despite high levels of productivity with lowering blood pressure, taking beta blockers can decline good cholesterol levels, which can then increase chances of a heart attack. In rare cases, other side effects include memory loss, diarrhea, abdominal pain, and sore throat. Riche believes that the blood pressure findings of pterostilbene are promising because the compound fails to present any side effects. However, he thinks more research can answer further questions about the potential of pterostilbene ."Ultimately I feel it is a promising product in cardiometabolics, but it needs further evaluation and further looking into," said Riche. Chromadex has high hopes for other product brands expected to launch within the next year. These brands include the anthocyanin-based ProC3G and the niacin-rooted Nicotinamide Riboside. Although natural, heavy users of niacin can suffer from flushing, a side effect which causes hot itch skin irritation. Nicotinamide Riboside is a metabolite of niacin which according to Jaksch, negates the side effect. "The flush effect is a big deal because if you take a reasonable dosage, it will make you feel uncomfortable. There is no flush effect with this metabolite that we have. Not only does it fix that, but it is also a more powerful version of the compound that should be more effective than niacin," said Jaksch. While some will question whether it is possible for predominantly organic products to have more potency than prescription drugs without the side effects, Jaksch is set on using science to back the claims of his products. "When most people talk about dietary supplements or vitamins sometimes, there's usually a high level of skepticism around these types of products. The general perception is that there isn't much science underlying each of these things. Because of this, we are trying to build a body of evidence which is much larger than expected.