NEW YORK, Nov. 8, 2012 /PRNewswire/ -- Scott Koondel has been named Senior Vice President and Chief Corporate Content Licensing Officer for CBS Corporation. The announcement was made today by Joseph Ianniello, Executive Vice President and Chief Financial Officer, CBS Corporation, to whom Koondel will report. In this new role, Koondel will be responsible for developing and executing a coordinated company strategy designed to maximize revenue from the licensing and distribution of content from all of the Company's business units, including CBS Studios, CBS Television Network, CBS News, SHOWTIME, CBS Films and CBS Interactive. In addition, Koondel will also seek opportunities to optimize the value of programming assets associated with CBS's interest in The CW, and will integrate and grow revenue derived from a vast library of past CBS series. "Scott's efforts over the past several years have opened a variety of new markets and have had a major positive financial impact for CBS," said Ianniello. "He is a truly unique executive, with his finger on the pulse of this emerging growth area for our company. We look forward to his continued success as we drive the value of our content across the ever-expanding platforms that provide such a clear opportunity for us." Koondel will continue to stay closely involved in the support of the Company's efforts in domestic cable and digital programming sales under the newly formed CBS Global Distribution Group, a merger of the Company's domestic and international programming distribution business. Prior to this appointment, in addition to his growing corporate role, Koondel had been the President of Distribution for CBS Television Distribution, where he consistently set industry records for the sale of CBS programming in the off-network programming marketplace. At the same time, he spearheaded the Company's entry into the emerging digital distribution space, and was instrumental in the deals that brought CBS library programming to Netflix and Amazon, among others.