Cinemark Holdings, Inc. (NYSE: CNK), the world’s highest attended motion picture exhibitor, will open a new 12-screen, all-digital movie theatre featuring the new Cinemark NextGen cinema design concept in Napa, CA on Friday, November 9, 2012. The new Century Napa Valley and XD Theatre, located at 195 Gasser Drive, at Soscol Avenue and West Imola Drive behind the South Napa Marketplace will showcase large, wall-to-wall and floor-to-ceiling screens, enhanced sound systems, and digital presentation in every auditorium, including a Cinemark XD: Extreme Digital Cinema auditorium, and the new CineVino Wine Bar featuring many local wine brands based in Napa Valley and Sonoma County.
- State-of-the-art viewing environment with wall-to-wall, ceiling-to-floor screens available in all auditoriums
- 4K digital projection powered by Barco projectors; RealD 3D capability in six auditoriums
- Enhanced, sound systems that will enable customers to hear the movie as the filmmakers intended
- Cinemark's innovative self-serve concession stand - offering freshly-popped popcorn, Coca-Cola fountain beverages and favorite candy brands
- Cinemark XD: Extreme Digital Cinema auditorium
The new Century Napa Valley and XD location will also be the company’s first theatre certified under the LEED Green Building Design and Construction program. LEED, which stands for Leadership in Energy and Environmental Design, is a rating system developed by the U.S. Green Building Council. The Napa theatre will earn points toward a Gold LEED certification under the categories of Sustainable Sites, Water Efficiency, Energy and Atmosphere, Materials and Resources, and Indoor Environmental Quality.In addition to various sustainable practices during construction, LEED highlights of the new building include highly efficient lighting and HVAC systems which perform 35% better than California’s Title 24-2008 require; LED interior, parking lot and security lighting; an indirect evaporative cooling system delivering conditioned outside air for comfortable indoor air quality; a 100 kW photovoltaic system providing onsite renewable energy, thereby reducing dependence on the electric grid; rainwater harvesting which reduces dependence on city water systems; and green cleaning practices including recycling of cardboard and plastics will be employed. A unique, additional touch to the Century Napa Valley and XD Theatre is the display of new public art by renowned Napa resident Gordon Huether. Five back-lit panels of movie related images will adorn the back side of the building, providing the Napa community the opportunity to celebrate the visual art of moving pictures through Huether’s static images. Cinemark takes pride in creating the best entertainment experience in the industry. In order to make movie-going as easy and enjoyable as possible, Cinemark focuses on offering more choices to their customers. For example, the new theatre will feature online "Print at Home" ticketing, available at www.cinemark.com, which will make it easy for patrons to purchase tickets in advance from the comfort of their home or office. Customers will be able to bypass lines at the box office and go directly to a kiosk in the theatre lobby. Also, guests can download and purchase tickets through Cinemark's mobile applications that are available for iPhone and Android phones. Finally, to stay connected, customers can sign up online to receive free, weekly showtime emailers that contain online coupons for discounts at the concession stand and other weekly special offers. As part of the Grand Opening celebration for the new Century Napa Valley and XD Theatre, the Napa Valley Film Festival will bring some of its exciting line-up to the new location. The Silver Linings Playbook, starring Bradley Cooper, Jennifer Lawrence and Robert De Niro, and the fast-paced dark comedy It's a Disaster starring America Ferrara, David Cross and Julia Stiles, will enjoy special studio sneak preview screenings on Thursday, November 8 at the Century Napa Valley and XD. See napavalleyfilmfest.org for schedule times and to purchase passes online. Several grand opening activities and offers are planned. For both Friday and Saturday of opening weekend, the first 50 customers each day who purchase a ticket at the box office will receive a free Century Napa Valley Swag Bag filled with logoed items and movie giveaways. Limit 2 bags per customer. Local radio stations 93.3 The Vine and KUIC FM will be on hand for remotes and fun activities on Saturday, November 10. The Vine will be there from 10am-1pm, and KUIC will be at the theatre from 1:30-3:30pm. Further details of these offers and a complete listing of grand opening events, advance ticket purchases and showtime information can be found at www.cinemark.com. About Cinemark Holdings, Inc. Cinemark is a leading domestic and international motion picture exhibitor, operating 461 theatres with 5,207 screens in 39 U.S. states, Brazil, Mexico, Argentina and 10 other Latin American countries as of September 30, 2012. For more information go to cinemark.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50471225&lang=en