“The new Keurig® Rivo™ Cappuccino and Latte System marks the latest chapter in GMCR’s drive toward unparalleled innovation and leadership,” says Michelle Stacy, GMCR’s President of GMCR’s Keurig business unit. “We’ve combined the ease and simplicity of Keurig® single cup technology with the strong heritage of premium espresso from Italy’s favorite coffee maker, Lavazza, to enable consumers to make authentic cappuccinos and lattes – all at the touch of a button. Where our K-Cup® and Vue® systems are changing the way people brew filtered coffee, Rivo™ is set to change both how and where people brew and enjoy their espresso and espresso-based beverages.”“To achieve the authentic, delicious taste of a cappuccino or latte, it starts with fresh ingredients—like rich espresso and frothy, steamed milk,” said Ennio Ranaboldo, CEO of Lavazza North America. “The jointly developed Keurig® Rivo™ System allows consumers to choose from an exclusive selection of authentic Lavazza espresso blends to brew rich Italian espresso and select their own fresh milk from their refrigerator for the perfect froth to craft their favorite beverages.” Rivo™ System’s Features The Keurig® Rivo™ System, which is named to evoke the Italian word for revolutionary, is one of the only at-home premium espresso brewers in its price range ($229.99 SRP) that brews authentic espresso-based beverages using any type of fresh milk from the refrigerator – from whole milk to skim and even non-dairy options – offering an exceptional alternative to the high-priced beverage options typically consumed at coffee shops. With minimal clean-up, Rivo™ provides an easy way to brew a variety of delicious drinks - including hot or iced cappuccinos, lattes, mochas and more, simply and consistently. To make true espresso, a brewing machine must be a high pressure system, forcing hot water through a finely ground blend of specially blended and roasted coffee. The Keurig® Rivo™ System brews rich Lavazza Italian espresso with up to 15 bars of pressure and each Rivo™ pack contains approximately 7.5 grams of a unique blend of 100 percent Arabica beans, packed and freshly sealed to preserve optimum quality of taste.
To make authentic cappuccinos, or lattes, fresh milk has to be frothed using high-temperature steam. The Keurig® Rivo™ System optimally froths the milk with a combination of hot steam and a high speed spinning whisk. The Rivo™ System delivers delicious espresso-based beverages with exceptionally long-lasting foam and ideal in-cup temperatures.The combination of fresh milk and espresso-blend Rivo™ packs, crafted by Lavazza exclusively for the Rivo™ System, offer users the breadth of choice to brew up to 32 authentic espresso-based beverage options at the touch of a button in under two minutes. Key brewer features include:
- Two espresso sizes: short (1.4 oz.) and lungo (2.8 oz.)
- Three frothing modes to make the perfect froth, hot or cold
- Removable 60 oz. water reservoir
- Frothing pitcher that is dishwasher safe
- Espresso Delicato (medium roast): A medium roast featuring a pleasant aroma with notes of tropical fruit; sweet, mild floral qualities with a lingering fruity finish.
- Espresso Classico (medium roast): A medium roast with a full bodied blend and a balanced acidity; slightly sweet with notes of chocolate and a long lasting citrus finish.
- Espresso Intenso (dark roast): A dark roast consisting of a bold, full bodied blend with aromas of butter and caramel; subtle hints of smoke with a pleasantly crisp finish.
- Espresso Decaf (medium roast decaffeinated): A medium decaffeinated roast featuring a balanced flavor and gently sweet aromas of grape and dried fruit with a satisfying, smooth finish.
- Keurig ® Rivo™ Information: www.keurig.com/RivoSystem
- GMCR Corporate Information: www.gmcr.com
- Lavazza Information: www.lavazza.com
About Luigi Lavazza S.p.A.Established in 1895, the company has been owned by the Lavazza family for four generations. Lavazza is one of the most important roasters in the world and the retail market leader in Italy. Today Lavazza is present with its subsidiaries and distributors in over 90 countries and operates worldwide in the Home and Away-from-Home segments. The company has 20 years of tradition in the production and marketing of systems and products for the portioned coffee segment. GMCR Forward-Looking Statements Certain information contained in this release, including statements concerning expected performance such as those relating to net sales, earnings, cost savings, acquisitions and brand marketing support, are “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934. Generally, these statements may be identified by the use of words such as “may,” “will,” “would,” “expect,” “should,” “anticipate,” “estimate,” “believe,” “forecast,” “intend,” “plan” and similar expressions intended to identify forward-looking statements. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the ability to maximize or successfully assert our intellectual property rights, the success of introducing and producing new product offerings, ability to attract and retain senior management, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings.
These and other forward-looking statements are based on management’s current views and assumptions and involve risks and uncertainties that could significantly affect expected results. Results may be materially affected by external factors such as damage to our reputation or brand name, business interruptions due to natural disasters or similar unexpected events, actions of competitors, customer relationships and financial condition, the ability to achieve expected cost savings and margin improvements, the successful acquisition and integration of new businesses, fluctuations in the cost and availability of raw and packaging materials, changes in regulatory requirements, and global economic conditions generally which would include the availability of financing, interest, inflation rates and investment return on retirement plan assets, as well as foreign currency fluctuations, risks associated with our information technology systems, the threat of data breaches or cyber-attacks, and other risks described in the Company’s filings with the Securities and Exchange Commission.Actual results could differ materially from those projected in the forward-looking statements. The Company undertakes no obligation to update or revise publicly, any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law. GMCR-C Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50470562&lang=en