SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that it has acquired Second Story, an interactive studio known for its industry-leading and pioneering work in creating immersive experiences that fuse digital interactivity with physical environments. The move strengthens SapientNitro’s ability to redefine storytelling for today’s always-on consumer by crafting experiences that seamlessly blend physical and digital environments -- from web and mobile to in-store and in-venue.
The University of Oregon Ford Alumni Center - a space that defines this innovative institution's culture. (Photo: Business Wire)The acquisition unites two innovators known for harnessing the combined power of creativity and technology to create multi-dimensional experiences for leading brands. With Second Story, SapientNitro advances its leadership position as a game-changing agency in helping companies engage today’s connected consumer. Second Story has been recognized by institutions like the Smithsonian and Cooper-Hewitt Design Center for its ability to push the boundaries of storytelling across web, mobile, and installations — empowering audiences to connect and share. Through its work with prominent organizations, such as Coca-Cola, Nike, National Geographic, MoMA, National Archives, and Univ. of Oregon (inset), Second Story creates dynamic, multi-media experiences that immerse audiences in brand narratives. Part lab, part studio, Second Story is noted for its inventiveness in using emerging technologies to embed interactivity in physical objects and environments – whether in-store, showroom or exhibit. Second Story’s work has garnered hundreds of awards at prestigious festivals, including One Show Interactive, I.D. Annual Review, SXSW and Sundance, and has been inducted into the Smithsonian’s Permanent Research Collections. The addition of Second Story expands SapientNitro’s innovative approach to storytelling, or “storyscaping,” which embraces the entire experience space – emotional, physical and digital -- as an expanded canvas to connect brands and consumers in innovative ways.