RA'ANANA, Israel, November 7, 2012 /PRNewswire/ -- NICE Systems (NASDAQ: NICE) today announced that the NICE Mobile Reach solution won TMC's CUSTOMER magazine 2012 TMC Labs Innovation Award. NICE Mobile Reach is a solution for bridging enterprise self-service mobile offerings with assisted customer service on smartphones and tablets for creating a new type of mobile customer experience. "We are honored to receive this TMC Labs Innovation Award for NICE Mobile Reach, which reaffirms the value of this unique solution for the mobile customer service market," said Yochai Rozenblat, President, NICE's Enterprise Group. "As usage of mobile channels such as smartphones and tablets grows rapidly, NICE Mobile Reach enables customer interactions with service representatives to be personal and effective, significantly improving the customer experience, increasing revenues, and driving service costs down." NICE Mobile Reach is aimed at changing the experience of customers using smart mobile devices to interact with companies, while boosting the business results and reducing the service costs for those companies. It enables enterprises to utilize new and powerful mobile channels to intelligently engage customers in real time. The solution enables customers using the enterprise's mobile self-service to be seamlessly connected to the right agent, if needed, and also transfers the full context of the mobile interaction to the agent's station in order to serve those customers in the most personalized and effective way. And while the customer and agent interact, NICE Mobile Reach allows them to use additional collaboration tools in real-time to expand the dimensions of the interaction beyond voice or chat. "NICE Mobile Reach is truly innovative and has made advancements in the customer experience industry," added Rich Tehrani, CEO, TMC . "We're pleased to recognize this outstanding achievement with a TMC Labs Innovation Award this year." The TMC Labs Innovation Award honors products that display innovation, unique features, and significant contributions toward improving communications technology. The TMC Labs Innovation Award is granted to those companies demonstrating ground breaking contributions to the industry.