Jinger Olinselot, Writer Of Jingerrific, Sports Her Heelys.(Photo: Business Wire)

Every year students across the nation sit for hours at school and come home to sit again in front of TVs, computers and video game devices. Many parents wonder what they can do to help their children stay physically fit, particularly since health organizations, like the American Heart Association, are reporting one in three children are already obese or overweight.
Jinger Olinselot, writer of Jingerrific, sports her Heelys.(Photo: Business Wire)

Jinger Olinselot, writer of Jingerrific, sports her Heelys.(Photo: Business Wire)

Dad of Divas writer Chris Lewis says one of the ways he and his daughter stay fit is by Heeling in the park as a family. Heeling is the process of skating with Heelys, the popular “wheel-in-the-heel” skate shoe created by Heelys, Inc. (NASDAQ: HLYS).

“I enjoy taking my daughter Heeling, to be able to have time with her and engage with her. It’s all about getting out and getting active together. It’s not only good for the kids, but also for you,” said Lewis. “You work a lot of muscle groups you don’t often use, so it’s a great way to exercise.”

Lewis adds that his daughter, eight-year-old Diva J, got her first pair of Heelys about a year ago and is a natural Heeler. He joined her about six months ago, and she’s been helping him learn ever since.

“It’ll put you through your paces in the beginning, when you’re learning how to balance. But once you get that down, it’s a little easier. She’s much better at it than I am, but she doesn’t mind. She’s happy because we’re spending time with each other doing something she enjoys,” explained Lewis.

Jinger Olinselot, writer of Jingerrific, agrees with that sentiment. She and her son, Luke, go Heeling together on a regular basis, an activity that has brought them closer as a family and helps keep them in better shape.

“My Heelys represent the way I like to parent. Go have fun and you’ll be healthier,” said Olinselot. “Heeling helps you stay fit because you’re not focused on the exercise that you’re getting from it. You’re focused on the fun.”

Olinselot got her first pair of Heelys about two years ago, and quickly began Heeling anywhere she could find a smooth surface. A year or so after that, Luke tried on a pair and was hooked. Now the duo goes Heeling just about everywhere – the skate park, the grocery store, even on vacation.

“Heeling is special to me and Luke. It brings us closer, keeps us in shape, and it builds confidence and coordination. Our Heelys bring us so many great things,” said Olinselot.

Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys (R) brand. The company's primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth, removable wheel in the heel. The company also offers Heelys HX2, which uses two wheels for better balance and control, making it ideal for younger users. Heelys' third offering, Nano, ramps up the Heelys experience by giving skaters a board that links into the patented Heelys shoe bracket. This allows them to skate farther, faster and longer than ever before. Connect with Heelys at www.Heelys.com on Facebook, www.facebook.com/Heelys, YouTube, www.youtube.com/Heelysworldwide, or Twitter, http://twitter.com/Heelysworldwide.

Note to Editors: High resolution photos are available upon request.

Forward-Looking Statements

Certain statements in this press release and oral statements made from time to time by representatives of Heelys are "forward-looking statements" for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995, including in particular, statements regarding our guidance, outlook for future events, financial performance, customer demand, growth and profitability. In some cases, you can identify forward-looking statements by terminology such as "subject to," "believes," "anticipates," "plans," "expects," "intends," "estimates," "may," "will," "should," "can," the negatives thereof, variations thereon, similar expressions, or discussions of strategy. All forward-looking statements are based upon management's current expectations and various assumptions, but they are inherently uncertain, and Heelys may not realize its expectations and the underlying assumptions may not prove correct. Heelys' actual results and the timing of events could differ materially from those described in or implied by the forward-looking statements as a result of risks and uncertainties, including, without limitation, the fact that substantially all of Heelys' net sales are generated by one product, Heelys' intellectual property may not restrict competing products that infringe on its patents from being sold, continued changes in fashion trends and consumer preferences and general economic conditions, Heelys' dependence on independent manufacturers, Heelys may not be able to successfully introduce new product categories, and additional factors which are detailed in Heelys' filings with the Securities and Exchange Commission, including the Risk Factors contained in Heelys' Annual Report on Form 10-K. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and Heelys undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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