Don't Let Obama vs. Romney Hurt Investing Goals, Passion

NEW YORK (TheStreet) -- Brian Sozzi writes for TheStreet's Real Money premium service. You need to read him.


It's been a crazy 10 days for many Americans. The hurricane shut the market down. It stirred emotions for many of us. And, now, bingo, it's Election Day.

While these are real events that warrant emotional responses, they can also distract investors. Put the hysteria in perspective and, as Sozzi suggested this morning on TheStreet, Don't allow the election to soften your focus ...:
Four years ago I sat in a dungeon reading emails from clients on how they felt powerless as the election unfolded. But the reality then, as it is now, couldn't be further from the truth. Seize on your passion for investing and the need to be positioned correctly out of the election gate.

If you follow the stock market, concern yourself with politics and love investing, that excerpt from Sozzi's piece should fire you up. If it doesn't, you need to spice things up in the master bedroom that is your trading platform. It's time to look in the mirror and reassess why you invest.

As I did this morning, I often hammer hard to make a point. You have to do that from time to time. The enormity of the information flow makes it a necessity.

At the same time, it's important to take deep breaths and reflect.

Do you invest to further some aimless political agenda?

It amazes me every time memes such as Obama is turning America into a socialist country or Romney will take away women's rights enters investment-related discourse.

Step back.

It's not so much that these talking points enter the discussion -- because, for better or worse, inane political "discourse" is relevant -- but how they impact the discussion.

Investors should be overzealous in one regard only: Making money to reach their goals and set their families and, if lucky enough to do it, their communities up for better days.

The idea that your passion for Obama or Romney will somehow change the world is patently absurd. I'm all for idealism, but not misdirected dogma, vim and vigor. Save it for Fox News, MSNBC and egomaniacs such as Limbaugh and Jon Stewart.

That whole scene should only influence your portfolio insofar as it impacts your stock selection.

Consider the nuance there. You think Obama is an evil communist. Or that Romney hates women. OK, fair enough. You have opinions like the rest of us. Put down the signs and stop blaming partisan platforms for your fate.

Invest accordingly. Take objective information, put your spin on it and make rational decisions.

Don't let it turn you into one of these Dittos, Rush or Gary Johnson for President wackos. Because no matter how the hysteria shakes itself out, there will always be investment opportunities to capitalize on for strong investors who do their homework.

Democrat or Republican policy will hardly impact massive transformations in our digital world.

Do you really think anything Obama or Romney does will slow down the exponential growth in mobile advertising we'll see this decade?

I doubt the people with their heads down at companies such as Facebook ( FB), Pandora ( P) and Twitter give much thought to who's in the White House vis-a-vis the work they're getting done.

It's not like corporate tax rates will save Intel ( INTC) from killing itself.

While election cycles and petty politics might cause a hop, skip and jump here or there in the day-to-day of the stock market, they should be nothing more than another piece of objective information for serious long-term investors.

At the time of publication, Rocco Pendola was long FB and P.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

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