2. As of noon trading, Southern ( SO) is down $0.59 (-1.3%) to $44.03 on average volume Thus far, 2.4 million shares of Southern exchanged hands as compared to its average daily volume of 3.6 million shares. The stock has ranged in price between $44.01-$44.79 after having opened the day at $44.63 as compared to the previous trading day's close of $44.62. The Southern Company operates as an electric utility company. It is involved in the generation, transmission, and distribution of electricity through coal, nuclear, oil and gas, and hydro resources. Southern has a market cap of $40.0 billion and is part of the utilities industry. The company has a P/E ratio of 18.3, above the S&P 500 P/E ratio of 17.7. Shares are down 3.6% year to date as of the close of trading on Monday. Currently there is 1 analyst that rates Southern a buy, 2 analysts rate it a sell, and 13 rate it a hold. TheStreet Ratings rates Southern as a buy. The company's strengths can be seen in multiple areas, such as its increase in net income, expanding profit margins, growth in earnings per share, notable return on equity and increase in stock price during the past year. We feel these strengths outweigh the fact that the company shows weak operating cash flow. Get the full Southern Ratings Report now.