NEW YORK ( TheStreet) -- Apple ( AAPL) is reportedly thinking about moving away from Intel ( INTC) chips in its Mac line of computers, which could be a serious detriment to the world's largest chipmaker. The impact wouldn't be felt for a few years though, said analysts. Bloomberg reported Apple is looking into moving away from Intel chips, The rumor isn't new, said Societe Generale analyst Peter Knox in a research report. Apple would not switch over for a few years, as processors using technology from ARM Holdings ( ARMH) aren't able to produce the power performance of Intel's chips just yet. "We believe that such a switch could be possible but even this latest speculation suggests that this is only a 2017+ prospect. In addition, the processing power performance needed for Apple PC products would require a significant step up in ARM core processing power which could compromise its power/performance benefits, particularly vs Intel's new 8W Haswell processor," KNow wrote in a research report. He rates ARM shares sell with a 370 pence price target. Apple and Intel have a relationship which stretches back several years, with Intel CEO Paul Otellini dressing up in a white suit at an Apple conference in 2005 alongside Steve Jobs, announcing the deal. Yet, Apple has always moved towards owning the entire ecosystem, one reason why Intel does not provide processors for Apple's iOS devices. Piper Jaffray analyst Gus Richard said he believes the move to vertical integration, in which companies design their own chips, is happening more and more, citing rumors that Amazon ( AMZN) would buy Texas Instruments' ( TXN) OMAP unit, and perhaps the reason Google ( GOOG) bought Motorola. "All these datapoints are clear evidence of a shift away from merchant silicon to internally designed silicon," Richard said in his research note. He rated ARM overweight with a $33 price target, and Intel neutral with a $19 price target. The other reason, and perhaps the more important reason, is that -x86 architecture inherently consumes more power than ARM-designs. Smartphones and tablets such as the iPhone and iPad have strong battery life, but that would be cut considerably if Intel chips were put into these devices.