Cellocator, a Pointer Telocation Ltd. division (NASDAQ:PNTR), and a global leader in fleet management and tracking solutions, and iris-GmbH, a leading provider of sensors for automatic people counting, collaborate to offer an integrated fleet management and automatic passenger counting solution for the public transit market. The integration of iris IRMA Basic system with Cellocator’s Cello-F device enables accurate passenger counting for effective utilization of vehicles in public transit systems, along with advanced fleet management and fleet safety applications. Cellocator Cello-F offers enhanced functionality and performance for fleet management and AVL services, as well as other advanced Telematics applications in the areas of journey and driver management, location and communication management for fleet owners and managers, service companies, insurance companies, car manufacturers and more. Some of these applications include route planning, vehicle access control, and event prioritization for distress situations. Cello-F is one of Cellocator’s feature-rich and highly customizable products that are designed to meet the unique business and operational requirements of each client and OEM partner. Currently, over 900,000 vehicles in over 55 countries are outfitted with Cellocator's products around the world. “The telematics industry requires smart solutions to increase profitability, yet maintain safety and smooth operations,” said Noam Cimand, VP Sales & Marketing at Cellocator. “In order to provide the best solutions and quick time to market for our customers, we partner with leading providers such as iris-GmbH.” IRMA (InfraRed Motion Analyzer) by iris is a product family of various sensor solutions for automatic passenger counting. Within this product range the IRMA BASIC system is the low cost entry into passenger counting operations. It delivers a continuous and reliable stream of high-quality counting data to be used for applications such as distribution of revenues or fundings, or the measuring and control of transit system performance by passenger numbers.