The Cheesecake Factory ®, the award-winning and consumer favorite casual dining restaurant in the United States, has made its much-anticipated debut in Kuwait. The occasion was celebrated at an official ribbon cutting ceremony hosted by David Overton, Chairman and Chief Executive Officer of The Cheesecake Factory Incorporated and Mohammed Alshaya, Executive Chairman, M.H. Alshaya.
“The Cheesecake Factory has already made its mark in Dubai where guests have discovered the great food, wonderful service and inviting atmosphere that has made this restaurant renowned around the world. Now, in line with our objectives of introducing innovative new concepts and brands to consumers we are delighted to continue the expansion of this iconic brand into Kuwait. We look forward to welcoming guests to this beautiful new restaurant,” commented Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co.Alshaya’s exclusive licensing agreement with The Cheesecake Factory provides for the development of its restaurants across the United Arab Emirates, Kuwait, Bahrain, Qatar and the Kingdom of Saudi Arabia. The agreement also gives Alshaya the opportunity to expand The Cheesecake Factory into its other operating markets in the Middle East and North Africa, Russia, Turkey and Europe. About The Cheesecake Factory The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 173 full-service, casual dining restaurants throughout the U.S., including 159 restaurants under The Cheesecake Factory® mark; 14 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50466116&lang=en