NEW YORK, Nov. 5, 2012 /PRNewswire/ -- UBM DeusM ( www.deusm.com), the integrated marketing services arm of UBM, and UBM Electronics ( www.ubmelectronics.com), the daily source of essential business and technical information for the design engineering and electronics industry's decision makers, today launched The Connecting Edge ( www.theconnectingedge.com), a new online community devoted to inspiring and empowering engineers to design high-quality products. (Logo: http://photos.prnewswire.com/prnh/20121105/SF06159LOGO) "Design engineers are constantly challenged to deliver on time, on spec, and on budget," said Kathy Astromoff, CEO of UBM Electronics. "We're delighted that TE Connectivity supports UBM Electronics' goal of scaling engineers' tacit know-how on implementing connectors successfully." Long-time technology journalist and former design and applications engineer Martin Rowe has been named Editor in Chief of The Connecting Edge. Rowe was most recently Senior Technical Editor of Test & Measurement World. His 20-year career at Test & Measurement World and years of experience in the engineering community gives him the technical know-how and journalistic background needed for this demanding task. "I am delighted Martin has joined UBM Electronics to take the helm of this exciting new endeavour," said Patrick Mannion, Brand, Director, EDN, Test & Measurement World, and Embedded, UBM Electronics. "Few engineers or editors are more qualified to lead the community from within." The new community-based Website will consist of blogs, message boards, live chats, whitepapers, and other educational resources to help readers address the joys and challenges of designing with electrical and fiber-optic connectors. The community will be supplemented by a presence on Facebook, Twitter, and LinkedIn. "Connectors, whether they attach to cables or circuit boards, are the often-forgotten link in a signal chain or power-distribution network. Connectors play a critical role in how well an electronic system functions," said Martin. "If not designed and chosen properly, a connector can degrade a signal's integrity or cause a disruption in the delivery of signal power. A connector failure can be a disaster, and engineers need to know how to properly specify connectors and how to manufacture products with them. Through The Connecting Edge, engineers will share their successes and minimize failures."