Mattress Firm (NASDAQ: MFRM), the nation’s largest specialty retailer of mattresses and accessories, announced today that it is launching several initiatives to support Pancreatic Cancer Awareness month this November. Pancreatic Cancer is Mattress Firm’s national charitable focus, which the company supports through its Mattress Firm Foundation organization. Mattress Firm Foundation was established in 2011, in response to the tremendous need for funding, research and awareness. The organization has since contributed close to $600K and thousands of volunteer hours towards pancreatic cancer research and awareness. The Mattress Firm Foundation plays a significant role in the fight against Pancreatic Cancer, the most under-funded, under-recognized and least-studied of all major cancers. Pancreatic Cancer receives only two percent of the National Cancer Institute's annual budget for research, so a cure for the disease depends on outside support and contributions. For Pancreatic Cancer Awareness Month this November, Mattress Firm will launch the following initiatives: Mattress Firm’s New Lux Living Pillow, Proceeds to Benefit Pancreatic Cancer ResearchOn November 5th, Mattress Firm will debut a new pillow in its Lux Living line. A portion of the proceeds from the sale of the new pillows will go to Mattress Firm Foundation which supports pancreatic cancer research and awareness. The Lux Living pillow is made of advanced memory foam to relieve pressure, stress and tension in the neck and shoulders. The top layer of cooling Lux Gel works to improve circulation. The pillow is available at all Mattress Firm stores and online at www.mattressfirm.com Serta to Donate a Portion of Sales Proceeds from iComfort BedMattress manufacturer Serta has agreed to donate a portion of the proceeds from each iComfort sold during the month of November to the Mattress Firm Foundation for a total of $25,000. Mattress Firm has committed to matching that donation for a total of $50,000. Local Community Event/ Purple Stride WalksMattress Firm has more than 1,000 stores in 28 states, and over 2500 employees around the country that host fundraisers and participate in events that support pancreatic cancer research and awareness. Employees in 25 major markets actively participate in Pancreatic Cancer Action Network’s PurpleStride walks, awareness nights and over 450 employees participated in the National Call-In this past June. For more information on Mattress Firm Foundation, please visit: http://www.mattressfirm.com/Mattress-Firm-Foundation.com About Mattress Firm: Houston-based Mattress Firm (NASDAQ: MFRM) is a high growth specialty retailer, recognized as one of the nation’s largest specialty bedding companies, offering a broad selection of both traditional and specialty mattresses, bedding accessories and related products from leading manufacturers. With more than 1000 stores across 28 states, Mattress Firm has the largest geographic footprint in the United States among mattress specialty retailers. Mattress Firm offers customers comfortable store environments, guarantees on price, comfort and service, and highly-trained sales professionals.