CSR plc (LSE: CSR)(NASDAQ: CSRE) today introduced COACH16™, a new flagship Digital Camera Processor that provides support for the most advanced features in today’s high-performance still and motion-image portable devices, including Digital Single-Lens Reflex (DSLR) cameras, Mirrorless Interchangeable Lens Cameras (MILC) and high-end Digital Still Cameras (DSC). The performance of COACH16 also makes it perfect for camcorders and other mobile video applications, including those in sport cameras, security cameras and mobile drive recorders. Already a global leader in system-on-a-chip (SoC) solutions for digital cameras, the introduction of COACH16 signals CSR’s leadership in the newest and most powerful categories of cameras and imaging devices. In addition, COACH16 is pre-configured to address the growing need for geo-location and wireless connectivity in mobile imaging devices. For example, coupled with SiRFstarV™, CSR’s high-performance GNSS location engine, COACH16 supports photo geo-tagging and data logging, telling the user exactly where an image or video-clip was captured. And coupled with the UniFi® CSR6030™, CSR’s single-chip IEEE 802.11b/g/n solution, support for Wi-Fi® and Wi-Fi Direct™ comes pre-integrated, offering COACH16 based cameras hassle-free Wi-Fi connectivity to printers, TVs, PCs, tablets, smartphones and the Internet for easy upload and sharing of images, automatic photo back-ups, streaming of live video, and remote control. Image quality is the highest priority for all photographers and this priority takes on even greater importance among users of DSLR and MILC equipment. In Digital Camera Processors, reducing “noise” within the image is one of the biggest challenges to delivering high image quality, particularly with images taken under low-light, when noise is greatest. CSR’s image processing engine is widely regarded as the best in the industry, with the highest level of noise-reduction available, together with excellent colour reproduction, sensor and lens artifacts correction, and image enhancement engines. The COACH16 processor pushes the boundaries of what photographers can achieve with the newest, most powerful camera systems. New COACH16 features unleash photo creativity The COACH16 not only takes advantage of the power of the latest version of CSR’s image processing engine, it gives photographers at every level greater performance and access to a number of new and improved capabilities.