But no matter in what form they appear, Cramer said talk about future catalysts or dividend boosts will always give investors reasons to buy when the market dips.
Cramer's final factors to consider are geopolitical risk and a stock's chart. Geopolitical risk isn't just about unrest in the Middle East. There are now dozens of factors that can affect a company's earnings. In 2011, for example, the financial crisis in Europe held bank stocks across the globe hostage for months on end, he explained. A slowdown in the Chinese economy affects the earnings of countless companies, from industrial equipment makers to mining and materials to even retailers such as Coach ( COH) and Yum Brands ( YUM). As for a stock's chart, Cramer said far too often a stock will fall after an earnings release simply because the chartists feel the stock has hit a resistance level, or some other technical indicator has come up short. But for companies with great earnings momentum, selloffs like these can be the perfect buying opportunity -- but only if investors have done their homework to know the selloff was unwarranted, he said. To watch replays of Cramer's video segments, visit the Mad Money page on CNBC. -- Written by Scott Rutt in Washington, D.C. To email Scott about this article, click here: Scott Rutt Follow Scott on Twitter @ScottRutt or get updates on Facebook, ScottRuttDC