If you're going to have blind faith in any CEO and his/her executive team make it Schultz at Starbucks. I love Jeff Bezos at Amazon.com ( AMZN). And I fully endorse investors giving Amazon the benefit of the doubt. However, there's no need to treat Starbucks this way because the company leaves very little doubt. Don't second guess these guys. All together, they've got it down! At the time of publication, the author was long SBUX.