NEW YORK ( TheStreet) -- It's just easy to love some companies.As an "objective writer," I know I'm not supposed to say that. I'm also not supposed to dog stats guys, bean counters or MBAs. In my work, past and present, I interact with these folks. They often wow me with their knowledge. And they inform my work. There's a place for careful study of the numbers; however, traders as well as investors ultimately lose if they live and die by the numbers. P/E's too high, I can't buy! or it's too low, let's go! can get you killed. Generally, I agree with Springsteen, Blind faith in your leaders, or in anything, will get you killed, but not in relation to Starbucks ( SBUX) CEO Howard Schultz. With Schultz, as impressive as they are, you don't need numbers. I'll give you some anyway. The ones that matter -- from Thursday's SBUX earnings call and an email I requested and received from the company.