ADAM SCHRECKNAJAF, Iraq (AP) â¿¿ The plunge in Iran's currency is proving bad for business in neighboring Iraq. Yousif Jassim Mohammed would know. The Iraqi merchant's gift shop sits on prime real estate opposite the gold-domed Imam Ali shrine in Najaf, one of the holiest sites for Shiite Muslims and a huge draw for the busloads of Iranian pilgrims that form the bedrock of Iraq's tourist trade. Not long ago, the 60-year-old father of three could count on selling $1,000 worth of silver jewelry, prayer beads and trinkets a day. Now far fewer Iranians are passing by, and those who do come are holding tight to their cash. Mohammed says he's lucky to make a tenth of what he used to. "Unlike before, they're now bargaining down to their last breath," Mohammed said of his remaining Iranian customers. "The sanctions have hit their economy very badly, and that is being reflected back on us." The Iranian rial has plummeted in value against the dollar over the past year, with the slide accelerating over the past month. The drop is blamed on Western-led sanctions targeting Iran's suspect nuclear program but also on government mismanagement by Tehran. The steep decline is painful for ordinary Iranians, who now have to pay far more for imported goods. But it is also damaging Iraq's fragile tourism industry, pinching small-time entrepreneurs and forcing businesses to lay off workers. Fewer Iranians are able to afford visits to Shiite holy sites here and elsewhere in Iraq because each dollar or Iraqi dinar now costs roughly three times what it did as recently as last year. That has pushed the price of organized tours up sharply and made Iraqi merchants far less willing to accept rials as payment. "It's more expensive now because of the (currency) problems we are facing," said Nakhi Morteza, 56, a pilgrim from Tehran who was helping lead a tour group outside Baghdad's Kazimiyah shrine this week.