PARK RIDGE, N.J. and SAN DIEGO, Nov. 1, 2012 /PRNewswire/ -- The Hertz Corporation (NYSE:HTZ) and organizers for the Battle On The Midway announced today that Hertz will be an Official Sponsor of the Battle On The Midway. San Diego State University, coached by Steve Fisher who won an NCAA national title in 1989 will play the 2003 NCAA champions Syracuse University aboard the USS Midway aircraft carrier on Friday, November 9 in the Battle On The Midway game. (Logo: http://photos.prnewswire.com/prnh/20111111/NY04880LOGO ) "The Battle On The Midway will be an amazing game with two of the NCAA's top teams going head to head on the aircraft carrier," commented Hertz Chairman and Chief Executive Officer, Mark P. Frissora. "Our Hertz for Heroes program is dedicated to helping veterans and those return home from active military duty. These brave men and women are true heroes and deserve our utmost thanks and appreciation. Like those in the military, San Diego and Syracuse players are dedicated, hardworking and are driven to succeed, all qualities Hertz admires." Hertz's sponsorship of The Battle On The Midway is part of its Hertz for Heroes program, a project initiated last Veteran's Day by Hertz employees with military backgrounds. In addition to sponsorship of the Battle On The Midway, Hertz is also donating a portion of each car rental reservation booked on Hertz.com from November 11 through November 12, 2012 and a portion of every equipment rental contract opened between November 1 and November 11, 2012 to DAV. Hertz for Heroes has logistical and distribution support from the 8500 member National Defense Transportation Association, (NDTA). Formerly launched in 2011 with the donation of 40,000 free weekend rentals to vets returning home from overseas, Hertz for Heroes was expanded when the Company joined the White House's Veteran's Hiring Initiative, Joining Forces, led by the First Lady and Dr. Jill Biden. In support of Joining Forces, Hertz launched a military hiring portal, http://hertz.jobs/military that allows veterans and their family members to view and apply for available Hertz jobs across all company divisions. To date, Hertz has hired more than 300 veterans, meeting its commitment to the Joining Forces initiative. The Battle On The Midway is set for a 5:00 p.m. PST start and will be televised nationally by FOX Sports Net. The broadcast team for Battle on the Midway will be Hall-of-Fame broadcaster Dick Enberg, five-time NBA champion Steve Kerr and Erin Andrews. The Battle On The Midway is part of a larger Veterans Day weekend series of events in San Diego and has been organized by San Diego-based Syndicus Entertainment, in partnership with a number of San Diego organizations including the San Diego Sports Commission. The Battle kicks off several events centered on the Midway and along the Embarcadero in downtown San Diego. Recently, Hertz's car sharing division, Hertz on Demand partnered with the Navy Exchange Service Command (NEXCOM) to bring Hertz On Demand car sharing services to 14 locations on three military bases in the San Diego area: Naval Air Station North Island, Naval Amphibious Base Coronado and Naval Base San Diego. The pay-as-you-go service offers military members an economical, convenient and socially conscious alternative to car ownership. The service provides 24/7 access to 17 on site vehicles, including Chevy Cruze, Mazda 2 or Ford Escape. Sailors can sign up for Hertz On Demand in advance or visit the Hertz location on base to for instant enrollment. Operating one of the youngest and most diverse fleets in the industry, Hertz is committed to offering customers the most technologically innovative products and services available to create the fastest, easiest and most valued rental experience. This includes Hertz 'Carfirmations', a mobile text and email service that confirms a Gold member's reservation and advises them of their car and location prior to arrival at Hertz; 'Gold Choice' which gives Gold members the power to keep the car they reserved or simply choose a different car from the Gold Choice area; e-Return which allows customers to return their vehicles with the fastest car rental drop off that includes an emailed receipt within hours -- all free services for Hertz Gold Plus Rewards members which is free to join. In addition, Hertz continues to expand the presence of its ExpressRent Kiosks that let customers rent a car, with or without a reservation, through a live, face-to-face interactive video kiosk. And, Hertz pioneered vehicle specific reservation capabilities via its collections series and has the largest fleet of make and model reservable cars in the industry.