WASHINGTON, Nov. 1, 2012 /PRNewswire/ -- The Better Hearing Institute (BHI) is urging people with diabetes to get their hearing tested, and is offering a free, quick, and confidential online hearing check at www.hearingcheck.org so anyone can determine if they need a comprehensive hearing test by a hearing healthcare professional. BHI's outreach efforts come in recognition of American Diabetes Month® in November and World Diabetes Day on November 14. Hearing loss is about twice as common in people with diabetes compared to those without the disease, according to the National Institutes of Health (NIH). Yet, unlike eye exams, hearing health examinations are often overlooked in the routine regimen of care for people with diabetes. Just this past February, in fact, almost all of the 400 people who underwent hearing tests at the American Diabetes Association's Expo in Portland, Oregon, said they had never received a physician's recommendation for a hearing test. More than half of these 400 individuals were found to have hearing loss. And nearly 100 percent of them said they did not know that hearing loss is associated with diabetes. Unfortunately, the ramifications for leaving hearing loss unaddressed can be significant. Numerous studies link unmanaged hearing loss to a wide range of physical and emotional conditions, including depression, impaired memory and ability to learn new tasks, increased risk to personal safety, reduced job performance and earning power, and diminished psychological and overall health. A study conducted by researchers at Johns Hopkins and the National Institute on Aging even found that seniors with hearing loss are significantly more likely to develop dementia over time than those who retain their hearing. Research also suggests that by keeping diabetes under control, people can help minimize potential diabetes-related hearing damage. Researchers at Henry Ford Hospital in Detroit found that women between the ages of 60 and 75 with well-controlled diabetes had better hearing than women whose diabetes was poorly controlled. "A certain degree of hearing loss is common with aging, but it is often accelerated in patients with diabetes, especially if blood-glucose levels are not being controlled," said senior study author Kathleen L. Yaremchuk, M.D., Chair of the Department of Otolaryngology-Head and Neck Surgery at Henry Ford Hospital in Detroit. "Our study really points to the importance of patients controlling their diabetes and paying attention to their hearing health."