Kohl's Holiday 2012 Broadcast Spot

Kohl’s Department Stores (NYSE: KSS) today announced its 2012 integrated holiday campaign, emphasizing gifts to dream of at unprecedented values this holiday season. With deeper savings and more opportunities to shop, save and share the best offers of the season, combined with customer-friendly policies, Kohl’s is the smart choice for shoppers with big holiday dreams.

“While cautious in the current economic environment, consumers still want to create a dream holiday for themselves and their families,” said Kevin Mansell, Kohl’s chairman, president and chief executive officer. “Kohl’s is delivering incredible savings opportunities to help customers create the holiday experience they dream of within the budget they can afford. We are providing deeper savings more often throughout the season and creating a comfortable, convenient and inspiring shopping experience in-store, online and through mobile devices. Customers will find great gifting options for everyone on their list – all at the prices they want. We believe our collective holiday approach makes Kohl’s the most compelling store to shop this holiday season.”

Dream Receipts – Kohl’s is picking up the tab for one winner in every store, every day from Nov. 23 – Dec. 24

To delight customers and provide a dream shopping experience this holiday season, Kohl’s is launching the “Dream Receipt” program, picking up the tab for one winner every day, from Nov. 23 – Dec. 24, in every store and Kohls.com. A Kohl’s shopper will be picked at random every day in every one of Kohl’s 1,146 stores across the country and on Kohls.com. Kohl’s will pay for each winner’s entire purchase. In the spirit of making dreams come true, Kohl’s is giving each winner an additional $10 transferable promotional gift so that they can help “pay it forward” by giving it to someone else for this holiday season. Over the 32-day period, Kohl’s will reward more than 36,500 Dream Receipt winners! See Official Rules* for details.

In the spirit of paying it forward, the Dream Receipt program will not only make Kohl’s shoppers’ dreams come true, but will also help deliver happy holidays to deserving kids. For every new person who “Likes” Kohl’s Facebook page from Nov. 23 – Dec. 24, Kohl’s will donate $1 to Toys for Tots, up to $500,000. With a long-standing commitment to kids’ health and education initiatives nationwide, Kohl’s is excited to have Kohl’s Facebook fans show their support in providing a more enjoyable holiday for kids by helping the company give to Toys for Tots. The U.S. Marine Corps Reserve Toys for Tots Program collects new, unwrapped toys to distribute as Christmas gifts to children in need so they may experience the joy of the holiday season.

Kohl’s “Operation: Black Friday” Sales Event – Friday, Nov. 23, 12 a.m. - Midnight – Open 24 Hours

Due to popular demand, Kohl’s will once again open its doors nationwide at 12 a.m. on Friday, Nov. 23. Stores will be open for 24 straight hours from 12 a.m. until midnight, offering shoppers additional hours to gain incredible savings on the items they dream of this holiday season. Online shoppers can start saving even earlier this year with all Early Bird specials available on Kohls.com on Wednesday, Nov. 21 and, like last year, all day on Thanksgiving.

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