Thomas Cook (India) Ltd, India’s largest integrated travel and travel-related financial services company, reaffirms its position as an undisputed market leader in the Foreign Exchange business with the launch of its ‘Borderless Prepaid Card’ in collaboration with MasterCard Worldwide, a global payments and technology company. This makes Thomas Cook (India) Ltd. the first non-banking entity in India to launch a Prepaid Foreign Exchange Travel Card. Thomas Cook (India) Ltd’s Borderless Prepaid Card empowers travelers with the option of loading as many as eight currencies on a single card - US Dollars, British Pounds, Euro, Australian Dollars, Canadian Dollars, Swiss Francs, Singapore Dollars & Japanese Yen. Borderless Prepaid Card is a unique smart multi-currency card enabling the cardholder to use the appropriate currency loaded on the card - based on the country being visited - thus effectively saving money and time. An embedded chip and PIN ensures security and increased protection against counterfeiting and skimming card frauds. Customer-centric features on the card include instant loading, emergency cash disbursement and free replacement card in case stolen or lost and 24x7 global emergency assistance available via toll free access in over 80 countries. The collaboration with MasterCard brings enhanced convenience to Indian travelers on holiday or business trips with acceptance at over 34.3 million merchant establishments, e-commerce websites and access to 2 million ATMs. Today’s launch comes on the heels of recent positive growth for India’s tourism industry which shows that the number of outbound trips forecasted by 2015 are 22 million, resulting in a 12% Compound Annual Growth Rate (2010-2015). 1,2 As per a Consumer Segmentation Study conducted by MasterCard in July 2011, India recorded 514 points on the International Travel Index* indicating travel as the most important passion point for the affluent segment with 36.7% affluent Indians wanting to go overseas for a holiday.