By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- It is a victory for common sense. Tracking the trading behavior of company executives, directors and large shareholders in the stocks of firms they're registered in as "insiders" has proven to be profitable, according to both academic studies and (more importantly) the experience of professional investors.

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Tuesday, Oct. 30, 2012 as ranked by dollar value. Please note, however, that these are only factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction, and, frankly, often not even the most important metric that determines if an insider transaction is significant.

At, we find new investment ideas just about every day using these and more intricate insider screens to determine where we should focus our subsequent fundamental and technical analysis. And while stocks don't (or shouldn't) move up or down based on insider activity alone, insiders tend to be good indicators of when real stock-moving events like earnings surprises, corporate actions, and new products may be in the offing.

So use these regular Top Insider Trades columns as the initial research tools they are meant to be, and click the links in the tables to analyze a company's or insider's full insider history. Also feel free to contact us with any questions on our proprietary insider data, and how it is best analyzed.
Nuveen LS (CTF) Hunt Jon O 4,000 99,400
Heico (HEI) Mendelson Eric PR,DIR 2,000 60,236
Nuveen LS (CTF) Moravy L Joe O 1,500 37,275
Streamline Health (STRM) Kaplan Michael DIR 7,140 29,702
Streamline Health (STRM) Phillips Jonathan DIR 7,140 29,702
Streamline Health (STRM) Watson Robert PR,CEO,DIR 7,140 29,702
Bravo Brio (BBRG) Baldwin Thomas DIR 2,000 25,120
Streamline Health (STRM) Miller Jay DIR 3,400 14,144
Peoples (PFBX) Swetman Chevis CEO,DIR,BO 1,500 13,170
Pope (POPE) Dahl James BO 204 10,659
Source: Insider Insights
Millennial Media (MM) New Enterprise BO 1,597,787 21,478,252
Boulder Gr & Inc Fd (BIF) Horejsi Trust BO 1,590,294 10,448,232
Netsuite (N) Farrington Deborah DIR 50,000 3,270,423
Autonation (AN) Maroone Michael PR,COO,DIR 30,059 1,349,108
Gilead (GILD) Davignon Etienne DIR 20,000 1,344,850
IAC (IACI) Bronfman Edgar Jr DIR 13,379 667,077
Overstock (OSTK) Chou Francis BO 42,500 658,750
Capital One (COF) Perlin Gary CFO 10,707 636,852
Home Banc (HOMB) Lieblong Alex DIR 18,300 631,385
Fleetcor (FLT) Freund Charles PR 10,582 489,841
Source: Insider Insights

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.