Boston Globe’s Paid Circulation Grows, ABC Audit Reports

The Boston Globe’s paid circulation grew over the last six months, including an 11.9 percent jump for average daily circulation over the same period a year earlier, according to the Audit Bureau of Circulations, an independent group.

Average Sunday circulation was 372,541 for the six-month period that ended in September, an increase of 3.4 percent over the same period a year earlier, according to the Chicago-based Audit Bureau. Average daily circulation rose 11.9 percent to 230,351 over those same six months.

“These numbers build on a trend we first saw this spring, when the Globe’s paid circulation grew for the first time since September 2004,” said Christopher Mayer, the Globe’s publisher. “This reflects our readers’ commitment to our award-winning journalism, no matter what the platform.”

The numbers include print circulation and digital subscriptions. While the Globe saw print declines of 6% for Sunday and 9% for daily over the same period a year earlier, these were offset by gains in digital subscriptions. The Globe has 26,000 digital-only subscribers to BostonGlobe.com, which launched in October 2011, as of the end of the third quarter of this year. Overall, 50,000 readers use the Globe’s portfolio of digital products, averaged over the six-month ABC reporting period.

At the end of March, the Globe launched the next generation of the ePaper app, a replica edition, which allows readers to browse the print edition on their iPhone, iPad, or iPod Touch page by page, including advertisements. The app is free for subscribers.

The Globe ranks 23 rd nationally for both daily and Sunday, according to the Audit Bureau. In the greater Boston market, the Globe continues to hold its position as a dominant news provider, reaching more than 43 percent of adults in the DMA (Designated Market Area).

About The Boston Globe:

The Boston Globe is wholly owned by the New York Times Company (NYSE: NYT), a leading global, multimedia news and information company with 2011 revenues of $2.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news and information.

Copyright Business Wire 2010

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