JACKSON, Wis., Oct. 29, 2012 /PRNewswire/ --Lake Consumer Products, owner and manufacturer of the MG217® line of psoriasis treatment products, recently introduced an innovative new multi-symptom psoriasis treatment cream that's revolutionary in the psoriasis treatment category because it's fragrance-free, fast-absorbing and non-staining to skin and clothing. (Photo: http://photos.prnewswire.com/prnh/20121029/CG01996) "We really listened to our customers while developing this product," said Andy Wundrock, senior vice president of sales and marketing for Lake Consumer Products. "Our new MG217® Multi-Symptom Moisturizing Cream provides the moisture of an ointment with the fast-absorbing, non-drying characteristics of a gel. Combined with the fact that it truly is odorless and non-staining, our unique treatment cream allows psoriasis sufferers to use this product for daytime applications without worrying about staining their clothes or smelling like coal tar." Lake Consumer Products also recently unveiled fresh new packaging for the line. After acquiring the MG217® brand from Triton Consumer Products last year, Lake Consumer felt the brand – and the psoriasis treatment category in general – was in need of product and packaging innovation. The updated look – unlike anything else in the category – features brighter colors and easy to understand product descriptions which are color-coded by active ingredient. "Without changing the proven effective and trusted formulas of our existing items, the new MG217® packaging really makes these products current and relevant to today's consumer," said Wundrock. "Historically, psoriasis treatment products have had a very dark, heavy, medicinal look. We wanted to get away from that. Our packaging redesign not only presents our product assortment in a more attractive, contemporary and cohesive way, but it also makes it easier for consumers to understand what each product does and to quickly identify the active ingredient and which symptoms each product relieves so they can make a more informed decision."