CSR Automotive Location, Connectivity And Multimedia Innovations On Display At Telematics Munich 2012
Continuing its leadership in supplying innovative solutions to the
automotive industry, CSR plc (LSE: CSR; NASDAQ: CSRE) today announced
exciting new products and demonstrated its latest GNSS location,
Continuing its leadership in supplying innovative solutions to the automotive industry, CSR plc (LSE: CSR; NASDAQ: CSRE) today announced exciting new products and demonstrated its latest GNSS location, wireless connectivity, multimedia and high-fidelity audio platforms at the Telematics Munich 2012 conference and exhibition. CSR is underscoring its commitment to the automotive infotainment market by debuting the CSR8350™, by introducing several new updates to its broad array of software to support automotive customers, and by showcasing the most complete portfolio of location, connectivity and multimedia system-on-a-chip (SoC) products for the automotive industry. The CSR8350 is an enhanced Bluetooth® and audio solution for in-vehicle infotainment systems that introduces the company’s renowned aptX® audio codec ecosystem into the car environment. “Telematics Munich is a fitting opportunity for CSR to again demonstrate its commitment to innovation and technological leadership in the automotive market and feature its latest, hottest solutions, including our unique Bluetooth audio, Bluetooth Smart and quad-GNSS location offerings,” said Lars Boeryd, Director of Automotive Marketing at CSR. “The automotive electronics space is highly competitive and has an ever increasing appetite for new approaches, features, technologies and applications that enhance the travel experience for drivers and passengers alike. With our extensive portfolio of automotive solutions, CSR is well positioned to contribute significantly to our customers’ innovative products.” The new CSR8350 Bluetooth audio solution, announced at Telematics Munich 2012, introduces CSR aptX® audio technology to the automotive market, and is the first to reduce BOM cost and engineering effort by integrating three essential ingredients of a typical auto infotainment head unit: dual-mode Bluetooth 4.0 wireless connectivity, which goes beyond standard hands-free use cases to enable concurrent data communication with sensors, fobs, remotes and other Bluetooth Smart devices; wideband speech (also known as HD Voice) with noise and echo cancellation based on the latest 7 th generation CVC™ algorithm, which improves voice recognition and call clarity; and new on-chip A2DP stream decoding, which removes this resource burden from the host CPU. The quad-GNSS SiRFstarV™ 5ea delivers a number of exciting features to the automotive market, including simultaneous tracking of GPS and other supported constellations, LTE immunity and MEMS aiding to achieve significant location performance improvements, smaller package size, easier integration and lower-cost implementation. CSR SiRFAware™ and SiRFInstantFix™ technologies improve times to first fix and positional accuracy, even with less than optimal antenna placement, and SiRFDRive® dead-reckoning technology, when available, is also supported.