"Then the cashier asks the guy in front of me the same question and he holds up a key ring brimming with what looked to be a hundred key fobs, and he says 'No room for you.'"Research showed no universal loyalty card existed After his shopping experience, Kennamer researched the issue for more than a month and discovered that no truly universal loyalty card was available even though consumers had demanded one. Kennamer surmises that a universal loyalty card had not been created in the past because the cost of computer servers and hardware needed to handle such an endeavor was prohibitive. However, computer virtualization and cloud computing have changed that dynamic. Teaming with Logicalis and VMware, LOC Enterprises has created an IT infrastructure that allows consumers to use the LOC Card all over the world. Headquartered in the United Kingdom, Logicalis is an international IT solution and managed services provider with expertise in communication, collaboration, data center and cloud services. VMware, based in Palo Alto, California, is a global leader in virtualization and cloud infrastructure. "With our partners, Logicalis and VMware, we have the infrastructure in place to accept the LOC card anywhere in the world," Kennamer said. "The next step is to have merchants start accepting the card." LOC is now signing up merchants to participate in the program Kennamer said that LOC Enterprises has hired a national sales force to work throughout the United States and Canada to sign up merchants to participate in the LOC program. "We think consumers will be our greatest ambassadors since they have made it abundantly clear that they want a universal loyalty card," Kennamer said. "Much like they did with the early credit cards, we think consumers will push merchants to adopt a universal loyalty card because of its convenience."