Organisations that incorporate digital data into their big data architecture have the increased capacity to drive real-time personalisation; access detailed single customer views; increase their customer intelligence and analytics; streamline their multi-channel communications; accurately allocate marketing spend; build marketing attribution models; and optimise their cross-channel sales opportunities.Katharine Hulls, VP Marketing at Celebrus Technologies comments, "The drive to extract real and actionable business insight from big data is accelerating. As organisations increasingly look to collate multiple sources of data within highly functional analytical platforms such as Teradata Aster MapReduce, we are staying at the forefront by expanding our data delivery choices to fulfil the needs of this emerging market sector. The Teradata Aster MapReduce Platform is optimised specifically for big data analytics, which complements the highly granular nature of our individual-level online customer intelligence data collection and delivery perfectly." Tasso Argyros, Co-President, Teradata Aster comments, "Organisations are struggling with managing customer interactions across digital marketing channels, and integrated marketing channel analyses are critical in successfully managing customer interactions. Celebrus enables the integration of detailed, multi-channel digital interaction data into Teradata Aster's discovery platform so organisations can better understand their customer behaviour and improve customer interactions." Gary Angel, President of digital measurement and data analytics consultancy Semphonic comments, "For businesses serious about online, the shift to big data platforms to support digital marketing is a foregone conclusion. But the challenges on both the data collection and analysis fronts are daunting. This pairing of Celebrus' highly robust and easy to implement big data collection infrastructure with Teradata Aster's powerful analytics engine with rich SQL support, dramatically reduces the time-to-value and the need for specialised and very hard to find technical resources when building a digital warehousing solution." About Celebrus Technologies - http://www.celebrus.com/ Celebrus Technologies' tag-free digital big data software feeds individual-level data from websites, mobile apps and social media into a wide variety of big data technologies in real-time. Celebrus' global blue chip clients use this highly granular data to power advanced customer analytics and real-time personalisation and to drive actions that maximise revenue, marketing effectiveness and brand loyalty. Celebrus partners with world-leading technology companies, including SAS, Teradata and Microstrategy, to provide integrated solutions that meet critical business goals. Celebrus also has global reach with their fast and flexible digital data and real-time personalisation platforms available from resellers across the world as well as direct clients including AXA, Hiscox, Belron (Autoglass), ghd, P&O Ferries and directgov.