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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model. NEW YORK ( TheStreet) -- Guess (NYSE: GES) hit a new 52-week low Friday as it is currently trading at $24.17, below its previous 52-week low of $24.23 with 267,173 shares traded as of 12 p.m. ET. Average volume has been 1.5 million shares over the past 30 days. Guess has a market cap of $2.09 billion and is part of the services sector and retail industry. Shares are down 17.6% year to date as of the close of trading on Thursday. Guess , Inc. designs, markets, distributes, and licenses lifestyle collections of contemporary apparel and accessories for men, women, and children that reflect the American lifestyle and European fashion sensibilities. The company has a P/E ratio of 9.7, equal to the average retail industry P/E ratio and below the S&P 500 P/E ratio of 17.7.