Starbucks Corporation (SBUX): Today's Featured Leisure Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Starbucks Corporation ( SBUX) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 0.7%. By the end of trading, Starbucks Corporation rose 99 cents (2.2%) to $46.25 on average volume. Throughout the day, 11.7 million shares of Starbucks Corporation exchanged hands as compared to its average daily volume of 8.8 million shares. The stock ranged in a price between $45.91-$46.87 after having opened the day at $46.08 as compared to the previous trading day's close of $45.26. Other companies within the Leisure industry that increased today were: Royal Caribbean Cruises ( RCL), up 8.3%, Red Lion Hotels Corporation ( RLH), up 7.7%, Wynn Resorts ( WYNN), up 7.3%, and Monarch Casino & Resort ( MCRI), up 6.3%.
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Starbucks Corporation purchases and roasts whole bean coffees. It operates 6,705 company-operated stores and 4,082 licensed stores in the United States; and 2,326 company-operated stores and 3,890 licensed stores in Canada, the U.K., China, Germany, Thailand, and internationally. Starbucks Corporation has a market cap of $34.18 billion and is part of the services sector. The company has a P/E ratio of 25, equal to the average leisure industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 2.3% year to date as of the close of trading on Wednesday. Currently there are 18 analysts that rate Starbucks Corporation a buy, no analysts rate it a sell, and eight rate it a hold.

TheStreet Ratings rates Starbucks Corporation as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, good cash flow from operations, impressive record of earnings per share growth and compelling growth in net income. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front, Orient-Express Hotels ( OEH), down 8.5%, Famous Dave's of America ( DAVE), down 7%, Del Frisco's Restaurant Group ( DFRG), down 3.7%, and Starwood Hotels & Resorts Worldwide ( HOT), down 3.3%, were all laggards within the leisure industry with Priceline.com ( PCLN) being today's leisure industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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