"This year's Create-A-Pepper campaign was a huge success, raising more than $5 million to support the lifesaving mission of St. Jude," said Richard Shadyac Jr., CEO of ALSAC/ St. Jude Children's Research Hospital. "We are incredibly grateful to Chili's and its guests. Because of their generosity, no family ever pays St. Jude for anything and our research discoveries are helping to save countless children around the world."To further support St. Jude, Chili's guests took full advantage of the campaign's digital components, engaging with the brand and helping spread the word to their online communities. Highlights include:
- 19,509 visitors to the Create-A-Pepper donation website during the month of September; and
- 4,115 guests decorated and shared their digital take on the chili-pepper coloring sheet.